Lime Green Strategy:
The Go-to-Market Consultancy for ServiceNow App Partners
Elevate your GTM strategy to drive more revenue for your ServiceNow App.
Expertise and support from the person who built the GTM program.
Lime Green Strategy was founded by Prabhas KC, the first GTM Strategy hire in ServiceNow’s App Store CoE.
Over three years at ServiceNow, Prabhas:
Built the GTM program for “Built on ServiceNow” Store Apps
Launched 30+ partner apps worldwide and supported strategic partners from first launch through sustained growth
Was a top performer, being promoted twice in back-to-back years
Won an award for driving “marketing excellence globally”, presented by Erica Volini, former SVP of Global Partnerships
Today, Prabhas brings the same expertise, speed, and execution to every partner engagement, helping you grow faster, align with the ServiceNow ecosystem, and turn your app into a revenue engine.
A Proven GTM Framework for your ServiceNow App.
The ServiceNow App Store is a unique sales motion, and generic marketing playbooks won’t cut it.
Lime Green brings a battle-tested framework designed specifically for App Store success:
1) Assess
We start with a deep dive into your market, product, and current GTM motions. I’ve run this assessment with 30+ global App Store Partners, uncovering gaps, opportunities, and the key growth levers that drive results.
Outcome: A clear, actionable diagnosis of what’s working, what’s not, and where to focus to unlock growth.
2) Align
Success in the App Store depends on aligning your messaging, positioning, and value proposition with both enterprise buyer needs and ServiceNow’s ecosystem priorities. Together, we sharpen your narrative so it resonates with customers and partners alike.
Outcome: Messaging that differentiates your app, builds credibility, and earns attention inside the ServiceNow ecosystem.
3) Adapt
This is where strategy turns into momentum. Using a proven App Store GTM Flywheel, we build a repeatable growth engine, attracting new users, engaging them with the right value, and converting them. Then we operationalize the motion so it scales.
Outcome: A self-sustaining GTM system that compounds growth over time inside the App Store.